Role
Sole Product Designer and Researcher
Impact
Established a design direction
Fields
User Research
UX Design
Challenge
Identifying and Building Sustainable Habits
With the sudden Sit in Place order in California, millions of Americans were faced with an unprecedented disruption in their daily life. Our small team aimed to further understand the effects of COVID19 and identify potential solutions to alleviate holistic health problems.
- How might we enable individuals to monitor and track their holistic health such that they can maintain their wellbeing during COVID19?
Design Learnings
Entice participant commitment over long periods of time
Part of our program is a daily check-in with a Type-form survey. Over time, we saw participation quickly drop as people forgot to fill out our survey. Those who remained active were those we gave personalized feedback to often and often. Relevance encourages committment.
Quickly identify persona to minimize design scope
By designing for everyone, you design for no one. Assuming that well being is a concern to anyone and everyone, we needed to first understand our key strengths as an organization. This meant evaluating the users within our immediate network, the existing competitors, and our shared price point.
User Research Recruitment
Who would be our core users?
Via an email campaign, 20 participants interested in well-being were recruited. They participated in our monthly Ultimate Well Being (UWB) community where bi-weekly sessions of hosted Zoom calls centered on topics centering around wellbeing. The personas of the group covered a diverse range of ages, geography, and professions.
Research Methodology
Quantitative and Qualitative Studies
A mixture of contextual surveys were used to establish a design direction.
- Discovery Phase:
- Onboarding Typeform user surveys
- Zoom breakout 1/1 room sessions
- Debriefing Typeform surveys
- Evaluative Phase:
- Usability UI feedback
Increasing Engagement
Building Community through Social Media
In addition to the weekly Zoom calls, Facebook groups were established to facilitate discussion around well being.
Gathering Insights
"I like having an informal community to be more vulnerable to share with others"
"I developed more habits from this program, by taking the time to think about what do I want to say."
Organizing Our Data
Creating an affinity diagram from Zoom interviews
The month-long UWB sessions and debriefing provided insight into users motivations for continuing the UWB program which answered their pain points dealing with COVID19. Benefits were grouped into the following:
- A safe, open community of like-minded individuals during much needed COVID19.
- Accountability as shown by weekly meetings and discussing weekly themes.
- Self - growth and visibiity into the progress an individual made given their learnings
- Personalized feedback tailored to an individual's entered response
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Low Fidelity Mocks
Given the design direction from the research group, low-fi mocks were created centered around:
- Providing accountability for the user to input and track their wellbeing
- Sell and promote other UWB material for an increased membership
Hi-Fidelity Deliverables
Building Habits
Through our biweekly Zoom calls, we discovered that building community and accountability were pivotal for the 'stickiness' of UWB. In addition, we discovered that by logging one's health and daily sentimens into a portal, we could be build better habits.